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Visual Designer

Digital | Social | Motion | Illustration | Creative Direction

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ABOUT

Artist, UI designer, illustrator and art director.

Armed with a Wacom pen tablet, plenty of coffee and a deep love for beautiful design, one can only keep drawing in this ‘future dystopia’ which seems to have arrived…

Solid experience in digital / UI design, agency and client side. Master of visual design for desktop/tablet/mobile, artworking and image compositing.

Content design for social media specialising in product, lifestyle, BTS photography, motion graphics and video.

Extensive experience working on global campaigns.

Clients include Huawei, Saatchi & Saatchi, EE, Apple, Orange, Woolworths, Harrods, Asos and Xbox.

 DIGITAL

Responsive Web design, UX, UI, banners, visual identity systems

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Huawei x Vice

- Digital toolkit - web page design

- Visual Identity design

- Digital banners

- Photography

- Social content

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Huawei x Karl Lagerfeld

- Campaign page design

- Digital banners

- Campaign creative direction

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Huawei flagship store web page design

- Web page template design

- UX/UI design

- Visual Identity design / art direction

 

Gaming UI DESIGN & 2D ART

A personal Indie game project, this is a RPG computer game for which I am designing the characters, game UI and general 2D artwork/assets.
The game focuses on visual interactive story telling. With a tongue-in-cheek tone, the game is highly stylised with over-the-top visual aesthetics and an illustrative comic book flavour.

 

Digital banners

 

UI / web design

Mobile first, responsive Web design, UX, UI, visual identity systems

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Huawei FreeBuds 3

- Campaign page design

- Digital asset creation for desktop, tablet, mobile

 
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Deezer campaign page design

VISUAL DESIGN FOR AN EE PRODUCT PAGE

The brief included the design of a product page to be used as a template for the creation of future campaign/product pages.

EE product pages are modular in nature and works in perfect harmony across desktop, tablet and mobile

SOCIAL CONTENT DESIGN

Design of top performing social content for Huawei mobile - global social media channels.
Designing of still imagery, motion graphics, animated visual effects, lifestyle and product photography and on-set creative direction / quality control.

MOTION

Motion graphics, animated visual effects and video editing

 

Contact

Please get in touch

dc.mcdonald@gmail.com